In this swot analysis tutorial, we will conduct apple swot analysis. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Swot analysis definition, advantages and limitations. And at the same time, the threats against apple are rising because it is obviously in the target radar of a lot of companies. The top brand of the world, apple has many more strengths then weaknesses. Any and every private company requires a swot analysis for its growth and development. The main purpose of a swot analysis is to allow company leaders to study the internal and external environments of a business by identifying and analyzing the strengths and weaknesses of the organization, as well as the opportunities and threats to which it is exposed. Apple company ppt free download as powerpoint presentation. In apple iphone swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. There are different kinds of business swot analysis that are created for various purposes.
Apple iphone marketing plan swot analysis marketing strategy. Datamonitor usa 245 5th avenue 4th floor new york, ny 10016 usa t. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store, icloud, app store, mac app. Human resource management and business strategy of apple inc. In this brief article, we will attempt to address these questions by taking a look at apples business and performing an easytofollow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats. The complete external and internal analysis of apple. Sep 22, 2014 there are slumps in the company s development with its windows lumia range of smartphones because of constant competition from rivals android and ios.
The company has made a strong return in the recent years. International journal of pure and applied mathematics. Based on our findings in our swot analysis of apple we are able to make several. Computer hardware, computer software, consumer electronics, industries served digital. Apple products have innovative and distinct features for each of its range of products. Apple inc strategy, swot and corporate finance report, is a source of comprehensive company data and information. Apple is regarded as the worlds most recognized and remarkable brand in the electronics field. Apple swot analysis 5 key strengths in 2020 sm insight. But the company should devise few strategies to address effectively the threats and.
This report closely examines apples strengths, weaknesses, opportunities, and threats. When completed, swot analysis addresses where your business currently stands and which obstacles are blocking the path to success. Swot analysis 2014 the company s income increase and the cash position become stronger. Now the company has great opportunity to show its social and sociocultural dimension for the environment of this business. Identify the strengths, weaknesses, opportuntiies and threats of apple inc through this swot analysis of the brand for 2019. An insightful analysis report on apple, inc analysis conducted by. Apple inc strategy, swot and corporate finance report. Conducting a swot analysis also know as swot matrix helps to evaluate company s strengths, weaknesses, opportunities and threats. In this swot analysis tutorial we will conduct apple swot analysis. It can also be a general business swot analysis or it can focus on just one area of the company or its operations. Thiss app lets your create and conduct swot analysis effectively on. Impact on the achievement of apple s goals environmental analysis apple s key internal strengths and weaknesses were examined in the context of its industry. In this apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by apple. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which.
Apple computer are expert in developing own software and hardware. A study on swot analysis with special reference to the apple. Report contains the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. Porters five forces model is an analytical tool that was named after its developer michael e porter.
Samsung swot analysis 6 key strengths in 2020 sm insight. Iphone took the world by storm by its amazing ios operating system and its multi touch features. The report illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porters five forces, value chain analysis, ansoff matrix and mckinsey 7s model on apple. A study on swot analysis with special reference to the apple company 1a. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, apple again started. The highest profitable technology company and historic trend setter original aspect is hidden from its customers. Apple swot and strategy recommendations synopsis the following is a traditional swot analysis of apple, inc, an examination of significant internal strengths and weaknesses, and external opportunities and threats, currently facing the company today. Logo industries served computer hardware mac, imac, mac pro, macbook, macbook air computer software ios, os x, safari, ilife, iwork, imovie, iphoto consumer electronics ipod, iphone, ipad, apple tv and mac products internet itunes store. From ipod to iphone and ipad, apple has been responsible for tech revolutions. When the price of the smartphone decreases, it impacts the margins of the company. The template will help you simplify your task of doing the swot analysis. Jan 14, 2018 the apple swot analysis is, therefore, an interesting analysis of how a business can use its strength to tackle the threats from both external and internal environment. Doc the complete external and internal analysis of apple.
While competition from a wide plethora of competitors is one of its most perceptible threats, what kind of indicators can you get from the company s swot analysis. Based on this aspect of the swot analysis of apple inc. This report has attempted to identify and assess the strengths and weaknesses of supply chain management, human resource management, and business strategy of apple inc. Swot analysis 2014 it forces the price of smartphone to decrease. If you too want to form a sustainable niche in the market for your company, you will require this analysis template. This is an analysis implemented on a retail chain called mimis in the us. Apple is one of the leading companies providing us with robust technology products with exceptional software services. Dec 20, 2015 the company is going to use this opportunity with the introduction of ipad, iphone, and apple watch and they also use social media as the demand of the digital devices is also increasing. This report closely examines apple s strengths, weaknesses, opportunities, and threats. Apple values are the qualities, customs, standards and principles that the company believes and they help apple inc. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. This template may be used to create a systematic swot analysis for such large corporations. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Taken together, they identify apple as a unique company.
Apple swot analysis with infographics inevitable steps. Apple swot analysis indepth swot analysis of apple. Strenghts, weaknesses, opportunities and theres to apple in 20 using swot diagramyou can edit this template and create your own diagram. Swot analysis of apple iphone apple iphone swot analysis. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.
From the fourth quarter of 2018 to the third quarter of 2019, the market share of apple iphone has remained at around 40%. Jan 25, 2020 apple is the best selling smartphone brand in the united states. Strategic analysis swot and bcg matrix of apple inc the. If youre unsure exactly how to get started, lets look at a swot analysis case study of apple. The swot analysis of apple inc showed that the major key strengths of apple inc. Jan 25, 2020 the article talks about the swot analysis of apple iphone. Apple five forces analysis based on porters 5 forces model. Apple computer company was founded in april 1976 by steve jobs, steve wozniak and ronald wayne. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Get to undertake on identifying your company s strengths, weaknesses, opportunities, and threats. After assessing all the factors in swot analysis, it is seen that apple has more opportunities and strengths compared to threats and weaknesses. The main companys product is iphone, which runs on apples ios operating system and accounts for 54. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective.
This template is a standard guide on company swot analysis. Jan 08, 2020 this apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry. Sep 15, 2016 swot analysis examines the strengths, weaknesses, opportunities, and threats in business. The article focused on critical analysis of apples governance and. Given the company s current leadership in the industry, apple is in a position to enjoy these opportunities. From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. They are the basis for what we do and how we do it. A case study and analysis on apple inc marketing essay. A critical analysis of apple was done on its corporate governance, corporate social responsibility and strategies. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then.
The swot analysis thus is done to analyze the probability of threats and opportunities and the weaknesses and strengths that a company might go through during its operations in the business. Apple is producing innovative, quality and easy to use products. Investor sentiment attached to the country plays a major role in. Besides the brand equity, the tag of innovation has always been applied to apple.
According to market research company statista, apple has sustained its leading market position in the us smartphone market for the past several years. After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Executive summary apple stock price vs sp500 in 5 years business summary apple inc. This samsung swot analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. Apple inc report contains a full version of apple swot analysis. Porter developed this model in 1980 and since then it has come to be widely used to analyse the profitability and attractiveness of industries.
Swot analysis template for small business template word. The apple swot analysis is, therefore, an interesting analysis of how a business can use its strength to tackle the threats from both external and internal environment. A sample template to help your create your own swot analysis document for your company. An apple wireless keyboard german language and magic mouse. Mar 09, 2020 through this apple swot analysis report, one can learn the exclusive details of apple. Firstly the strength of the company lies in the innovative products the company offers to its customers. A good example of apple to explore their strengths, opportunities, weaknesses and threats is to develop a swot analysis for the company. Apple s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Prakruthi and 2murugan ramu 1saveetha school of law, saveetha institute of medical and technical sciences, saveetha university, chennai. Industry analysis business policy and strategy ijser. The premium pricing strategy will be a challenging and a negative impact on the company s gross margins.
Heres a detailed analysis of apple s strengths, weaknesses, opportunities, and threats. This multinational corporation is known for its unbeatable niche in the industry. This wellformatted file is easy to edit and customize in all versions of ms word and apple pages. It provides a broad understanding to the company s strategic situation. I admit, its fun even for me to go back and read it to see what has changed. To evaluate the progress, success, and faults of the company, the swot analysis is used. The analysis can be used to evaluate the current business position of apple. It is good for the apple company to developing the new technology. This apple swot analysis reveals how one of the most successful worlds companies used its competitive advantages to become the dominant player in the tech industry.
Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. Swot analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. The swot analysis of apple presents the analysis of this innovative company and how it is the leading the market in technology. Swot analysis examines the strengths, weaknesses, opportunities, and threats in business. There are huge opportunities for this company, and there are major threats from the. Apples niche audience provides the company with some lagging from the direct price competition. This is very important as the business swot analysis made by one entity will not always be appropriate and helpful to other. Swot analysis of apple inc apple swot analysis marketing91. Through this apple swot analysis report, one can learn the exclusive details of apple. Aug 16, 2017 apple iphone marketing plan discusses about the iphone swot analysis marketing strategies, objectives, research and implementation of the apple iphone. Apple is one of the global market leaders with its globally popular products such as iphone, ipad, and mac, and services such as the ios and os x operating systems and icloud. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Swot analysis is an acronym for strengths, weaknesses, opportunities, and threatsand is a structured planning method that evaluates those four elements of a project or business venture. In this brief article, we will attempt to address these questions by taking a look at apple s business and performing an easytofollow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats.
A swot analysis of the company gives insights on the strategic actions of the business, especially in maximizing its growth based on its strengths. Apple swot analysis 2020 swot analysis of apple company. Swot swot analysis swot diagram apple business diagram get the ios app. The business of apple shall be evaluated within the context of its operations in the uk. Swot, pest, and porters five forces analysis were used in order to identify the strengths and weaknesses of apple and. Heres a detailed analysis of apples strengths, weaknesses, opportunities. This template provides a summary of swot analysis and also provides an example of a swot analysis done for apple inc. Jan 10, 2019 swot analysis of apple inc january 10, 2019 strengths. External factors are those that are beyond the control of company. So, with the swot analysis of apple, we can analyze the current situation of the apple company and define what obstacles theyre facing today. The template provides not only guidance on how to create a swot analysis but also provided a sample swot analysis of the clothing chain to better comprehend how to create one. The microsoftnokia deal is a winwin situation for both companies.
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